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Learn how Publica upgraded its incident response by setting up appropriate escalations and on-call rotations

We were looking for a replacement to PagerDuty because of its high costs and complex setup. When we found Squadcast, we literally switched on the spot. The simplicity of Squadcast actually helped us reshape our incident handling, enabling us to act way faster, improve internal communications and overall make our customers happier.

Franco Gilio
Co-Founder and CTO, publica.la
About
Publica
Industry:  
Book and Periodical Publishing
Location:  
Remote

Publica is a D2C marketplace for Digital Content, enabling authors and content creators to have their own custom storefront to share, market, and sell eBooks, audiobooks, and other types of digital content with no intermediaries. In short, Publica is Shopify for Digital Content.

Publica has more than 250 customers from more than 20 countries and 1M+ monthly active users, altogether generating thousands of dollars in revenue on a daily basis. So uptime is key to their business, and every second of downtime means that their users are unable to enjoy the content they paid for, and their customers are losing revenue.

In order to proactively identify incidents and reduce MTTR, they were looking for an incident management tool. Among the various tools they evaluated for incident alerting and on-call management, Squadcast turned out to be the easiest to implement as well as the best fit for their needs and culture.

Challenges and Solutions
Challenges
Solutions

Haphazard alerting resulted in high response time: Their processes & tools prior to Squadcast were not appropriate for incident management. Many times it was too late before they realized something was broken.

Reduced MTTA thanks to instant alert notifications: Since alerts routed via Squadcast were delivered instantly via push and SMS, they could quickly triage & remediate incidents, thereby reducing MTTR.

Poor team collaboration while remediation: Lack of structured on-call rotations resulted in poor coordination & increased anxiety during on-call.

Improved communication between team members: Establishing fixed on-call rotations increased accountability and ownership of incidents. This reduced stress & increased team harmony.

Lack of escalations & incident ownership: Unstructured alerting resulted in the obscurity of ownership during escalations. This was eventually leading to an increase in MTTA & in turn MTTR.

Better escalations, improved ownership: Setting up escalation policies helped them escalate issues and transfer ownership to the concerned person in a timely manner.

Key Benefits
Reduced MTTA & MTTR

Squadcast improved the agility of their incident response, thereby reducing MTTA & MTTR.

Better team collaboration

With clear accountability & ownership, communication between team members and stakeholders improved significantly.

Happier customers

Speedy incident response improved user experience & resulted in happier customers.

Instant notification via Push, SMS, Call

Push and SMS notifications routed via Squadcast helped them acknowledge incidents in just minutes rather than hours.

Key Benefits
Reduced MTTA & MTTR

Squadcast improved the agility of their incident response, thereby reducing MTTA & MTTR.

Better team collaboration

With clear accountability & ownership, communication between team members and stakeholders improved significantly.

Happier customers

Speedy incident response improved user experience & resulted in happier customers.

Instant notification via Push, SMS, Call

Push and SMS notifications routed via Squadcast helped them acknowledge incidents in just minutes rather than hours.

What our customers have to say
Franco Gilio
Co-Founder and CTO, publica.la
Squadcast is a leader in Incident Management on G2 Squadcast is a leader in IT Service Management (ITSM) Tools on G2 Squadcast is a leader in IT Alerting on G2
Squadcast helped us quickly revamp our incident response process & improve our on-call culture

We were looking for a replacement to PagerDuty because of its high costs and complex setup. When we found Squadcast, we literally switched on the spot. The simplicity of Squadcast actually helped us reshape our incident handling, enabling us to act way faster, improve internal communications and overall make our customers happier.

Squadcast helped us quickly revamp our incident response process & improve our on-call culture

We were looking for a replacement to PagerDuty because of its high costs and complex setup. When we found Squadcast, we literally switched on the spot. The simplicity of Squadcast actually helped us reshape our incident handling, enabling us to act way faster, improve internal communications and overall make our customers happier.

Franco Gilio
Co-Founder and CTO, publica.la
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Learn how your team can up-level incident management
using Squadcast's cutting-edge SRE tools
Learn how your team can up-level incident management using Squadcast's cutting-edge SRE tools
Squadcast - On-call shouldn't suck. Incident response for SRE/DevOps, IT | Product Hunt Embed
Squadcast is a leader in Incident Management on G2 Squadcast is a leader in Incident Management on G2 Users love Squadcast on G2 Best IT Management Products 2022 Squadcast is a leader in IT Service Management (ITSM) Tools on G2 Squadcast is a leader in IT Service Management (ITSM) Tools on G2 Squadcast is a leader in IT Service Management (ITSM) Tools on G2
Squadcast - On-call shouldn't suck. Incident response for SRE/DevOps, IT | Product Hunt Embed
Squadcast is a leader in IT Service Management (ITSM) Tools on G2 Squadcast is a leader in Incident Management on G2 Users love Squadcast on G2
Best IT Management Products 2022 Squadcast is a leader in IT Service Management (ITSM) Tools on G2 Squadcast is a leader in IT Service Management (ITSM) Tools on G2
Squadcast is a leader in IT Service Management (ITSM) Tools on G2
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