Pagerduty vs. ServiceNow: Which Incident Management Tool Reigns Supreme?

Choosing the right incident management tool can make or break your IT team's efficiency and responsiveness. In this blog, we'll dissect two popular options: Pagerduty and ServiceNow Incident Management, comparing them across key parameters to help you make an informed decision.

Feature Pagerduty ServiceNow Incident Management
On-Call Management and Scheduling Highly customizable scheduling dashboard with escalation policies and role-based access control, but can be complex for overrides. Robust scheduling feature, but complex to set up with a less user-friendly interface compared to PagerDuty.
Alerting & Notifications Sophisticated rule-based multi-channel alerting (SMS, phone call, email, push, Chatops). AIOps add-on available for noise reduction. Extensive notification options with customization, reporting, analytics, and ITSM integration. Slower implementation compared to PagerDuty. Includes built-in AIOps features.
Incident Resolution Workflows Robust incident response with automation, stakeholder communication, Runbook automation, and wide ITSM integration. Powerful workflow engine and extensive automation capabilities, but not as exhaustive as Pagerduty.
Integrations Over 700 integrations with strong API capabilities for custom solutions. Thousands of integrations across various platforms.
Pricing Plans start at $25/month/user. Advanced features often require separate bundled add-ons. Scalable pricing

On-call Management & Scheduling:

Pagerduty's intuitive interface and customizable scheduling dashboard with escalation policies and role-based access control simplify on-call scheduling and handoffs. In contrast, while ServiceNow boasts a robust scheduling feature, setting it up can be complex and the interface less user-friendly. For out-of-the-box solutions and ease of use, Pagerduty wins, but if your needs lean towards intricate workflows and extensive customization, ServiceNow might be the better pick.

Alerting & Notifications:

Pagerduty's flexible notification channels, including escalations, on-call rotations, and automated incident response playbooks, ensure timely issue resolution through streamlined communication. ServiceNow, while offering various notification options, requires scripting and workflow rules for customization. When flexibility and ease of use are paramount, Pagerduty takes the lead, while ServiceNow prioritizes integration and customization within its ticketing system.

Incident Resolution Workflows:

Pagerduty streamlines troubleshooting and incident resolution with pre-built incident response playbooks, automated actions, and post-mortem analysis. ServiceNow's powerful workflow engine, however, provides extensive customization options, but setting up complex workflows requires technical expertise. So, if user-friendly pre-built workflows are your priority, Pagerduty delivers, while ServiceNow caters to highly customized incident management needs.


Pagerduty's vast array of 700+ pre-built integrations with monitoring tools, ITSM platforms, and communication channels makes setup and maintenance a breeze. ServiceNow offers a lot more(thousands) of built-in integrations with its ecosystem and additional options through the ServiceNow Store. However, these integrations often require configuration and potential coding. For ease of integration with its extensive pre-built options, Pagerduty wins, while ServiceNow shines for deeper integration within its ecosystem and the sheer number of integrations.


Pagerduty offers a per-user/month pricing with variable tiers based on the feature set and user volume can be expensive for large teams. It starts from $21/month/user but bear in mind to get a lot of the advanced incident response features talked about earlier be ready to shell out for expensive bundle addons that exponentially increase the price.  If you are already using ServiceNow modules, adding the ServiceNow incident management suite is not going to be less expensive compared to Pagerduty. That said, if you have to dip your toes into the ServiceNow suite just for incident management you are going to spend more than what you would for Pagerduty. When it comes to cost-effectiveness for smaller teams, Pagerduty has the edge, while ServiceNow presents competitive pricing for larger deployments.

Pagerduty shines with its user-friendly interface, out-of-the-box functionality, flexible workflows, and easy integrations, making it ideal for small to medium teams. ServiceNow's strengths lie in its powerful, customizable workflows, deep integration with its ecosystem, and scalability for large organizations. But if you're looking for the best of both worlds, consider Squadcast, which combines the ease of use and cost-effectiveness of Pagerduty with the powerful workflows and customization options of ServiceNow, all at a competitive price point. Get started with a 14-day free trial today and see how Squadcast can revolutionize your incident management!